Comprehensive URL Mapping
We inventory every live URL and map it to a destination on the new site, so nothing gets orphaned and every visitor lands where they should.
Replatforming, changing domains, or rebuilding your architecture puts every hard-won ranking on the line. We run zero-drop migrations: map every URL, preserve every signal, and carry your rankings and AI citations straight through the cutover, with a senior strategist owning the move.
A migration done right looks like nothing happened. Traffic holds straight through the cutover.
A replatform or domain change moves every page you rank for at once. When URLs get dropped, redirects are incorrectly implemented, or on-page signals get lost in the rebuild, search engines treat the new site like a stranger, and the traffic you spent years earning falls off a cliff.
Here's the part teams underestimate: almost none of that loss is necessary. The drop comes from preventable gaps, not from the move itself. Map every URL, resolve the redirect chains, and carry your signals across intact, and there's nothing for rankings to fall from.
That's what zero-drop means. When a client lets us migrate all of their existing content assets, holding traffic flat through launch is the expected outcome, not a lucky one.
Same cutover date. The gap between the two lines is lost traffic, leads, and pipeline.
A botched cutover can shed a large share of your organic traffic overnight, and clawing it back can take months.
A clean migration is a chain of careful steps, and a weak link anywhere can cost you rankings. We own the technical SEO side end to end, so nothing falls through as the new site comes together.
We inventory every live URL and map it to a destination on the new site, so nothing gets orphaned and every visitor lands where they should.
One clean redirect set, with chains and loops resolved so every old link points straight to its final URL in a single hop. No authority lost on the way.
As templates and content are built, we act as the quality assurance layer on structure and on-page SEO, and flag conversion and UX wins while we're in there.
Migrations surface technical debt. We catch and fix crawl, indexation, canonical, and schema issues during QA, before they ever reach production.
When everything checks out, the primary domain moves by DNS and the new site goes live, with the redirect set deployed alongside it so the switch stays clean.
We file a change of address, submit an updated XML sitemap, and watch indexation, traffic, and rankings (including hreflang on international sites) until the move is confirmed to have held.
We watch the move from both sides: every legacy URL mapped to its destination before launch, then indexation, traffic, and rankings monitored after it. If something moves, we catch it early.
Illustrative. Each legacy URL resolves to its destination in a single hop, with redirects deployed at go-live.
We monitor indexation, traffic, and rankings through the cutover window, and fix anything that moves.
Exact scope flexes with the move, whether it's a content management system (CMS) replatform, a domain change, or an architecture overhaul. The sequence stays the same, and a senior strategist owns every step.
We build a comprehensive URL map: every current address and where it will live on the new site. We design the redirect set at the same time, resolving any chains so each old link lands on its final destination in one hop.
As new templates and content come together, we act as the quality assurance layer on content structure and on-page SEO. While we're in there, we often advise on conversion rate and UX best practices too.
The QA pass surfaces technical debt, and migrations tend to surface plenty. We resolve crawlability, indexation, canonical, and schema problems in staging, so they never reach the live site.
With everything verified, the primary domain moves by updating the DNS records and the new site goes live. Redirects for any changed or removed URLs deploy at the same moment, so the switch stays clean.
Where it applies, we file a change of address in Google Search Console and submit an updated XML sitemap for indexing, prompting the search engines to recrawl the new structure quickly.
We monitor indexation, traffic, and rankings until the migration is confirmed to have gone smoothly. From there, most brands invest in new growth initiatives, like fresh content and quality backlinks to the new domain, which we can run too.
Absolute Security was replatforming from a legacy CMS to Webflow with their design partner, Candid Leap. They brought us in to lead the technical SEO, and the site moved without losing any organic traffic.
Absolute's firmware-embedded technology ships in roughly 600 million devices across Dell, Lenovo, HP, and Samsung, so there was a lot of organic visibility on the line. We mapped and reconciled 3,700+ URLs into a single chain-free redirect set, implemented hreflang across Japanese, Spanish, and Portuguese, and ran content pruning. Traffic held steady through launch, and indexed pages grew by 328 after go-live.
Read the full case study →I just want to say WOW.
What incredibly thoughtful, smart work.
Thanks very much for this.
A sample of what in-house marketing teams say about their experience working with Conversion Media.
"I hired Austin and his team after 30 minutes of talking. They're smart and trustworthy, and gave me a crash course in technical SEO in a very short time. We got technical, we had fun."
"We just closed a nice size deal and the lead came in from ChatGPT. The customer asked it to suggest an HRIS and it suggested us. I'm sure the content is what drove it. Thank you!"
"Few teams have the capability to build production-ready AI systems that actually work for content marketing, but they have the chops to pull it off. Highly recommended!"
The questions teams ask before they move a site they can't afford to break.
A zero-drop migration is one where your organic traffic, rankings, and AI citations carry through the cutover without a dip. It's the result of mapping every live URL to a destination, resolving redirect chains, preserving on-page signals, and monitoring the launch closely. When a client lets us migrate all of their existing content assets, holding traffic flat is typically the outcome.
You shouldn't, and that's the point. Most traffic loss in a migration comes from broken or chained redirects, dropped URLs, and lost on-page signals, all of which are preventable. We build a comprehensive URL map, implement a clean redirect set, and preserve titles, metadata, structured data, internal links, and hreflang, so search engines see continuity rather than a brand-new site.
Content management system (CMS) replatforms, domain changes, site consolidations, and information-architecture changes, including international sites that need hreflang across multiple languages. The exact scope varies with the parameters of the move, but the discipline behind it stays the same.
We work alongside them. We're the technical SEO layer design and development teams bring in to make sure a migration is done right. On Absolute Security's replatform to Webflow, we partnered with their design agency, Candid Leap, and led the URL mapping, redirects, hreflang, and quality assurance.
It depends on the size of the site and whether the architecture is changing. URL mapping and quality assurance run in parallel with the new build, the cutover itself happens in a tight window, and we monitor for a few weeks after launch to confirm indexation and traffic hold. We set the timeline against your build schedule up front.
We implement redirects for any changed or removed URLs, file a change of address in Google Search Console where needed, and submit an updated XML sitemap for indexing. Then we monitor indexation, traffic, and rankings to confirm the move held. Most brands then invest in new content and link building on the new domain, which we can run too.
Get your free AI Visibility Snapshot: a moment-in-time analysis of how your brand shows up across ChatGPT, Gemini, and Claude, plus a prioritized roadmap to improve your AI rankings.
Delivered within 12 hours. No credit card required.
ChatGPT
Gemini
Claude