AI Visibility Optimization

Be the Brand AI Recommends.

Your buyers now ask ChatGPT, Claude, Gemini, and Google's AI Overviews which solutions are worth considering. AI Visibility Optimization, also called Answer Engine Optimization or Generative Engine Optimization (AEO/GEO), gets your brand into those answers: cited, recommended, and chosen.

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The growth engine for in-house teams at…
The Search Shift

Search Didn't Die. It Fractured.

Buyers used to start with a Google search and read webpages. Now a real chunk of that research happens inside ChatGPT, Claude, Gemini, and the AI Overviews sitting on top of Google itself. The answer gets summarized before anyone clicks.

That breaks two things at once. Organic click-through rates drop when an AI answers the question without sending users to your site, and attribution gets murky when the buyer arrives already sold by a model you can't see into. Pretending it isn't happening is the expensive option.

Here's the upside. These models pull from a knowable set of sources, and you can earn your way in. AI Visibility Optimization, also called Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO), is how you become one of those sources, so your brand is the recommendation.

What AI Visibility Optimization Includes

Six Levers That Get You Into the Answer.

Good AEO isn't a trick you bolt on. It's earned authority that humans and AI models both trust. The brands that win in AI work across each of these levers, not just the easy ones.

A Real SEO Foundation

It all still matters: quality content mapped to the keywords buyers search, a clean technical foundation, and links. AEO is built on top of SEO, not instead of it.

Mapping the AI Query Landscape

We uncover the questions your buyers run, find the gaps where you're missing from the answer, and document how today's models currently describe your brand. This analysis sets the whole roadmap.

Citation-Worthy Content

Models cite sources that earn it with content that's genuinely in-depth, offers information gain, backs claims with sources, meets E-E-A-T standards, stays current, and reads clearly.

Entity SEO, Knowledge Graph & Schema

We make your brand a well-defined entity machines understand: structured schema, consistent signals across the web, and a clear place in the knowledge graph.

Digital PR & Citation Building

We earn the off-site mentions models lean on: links and citations on publisher sites, plus authentic content promotion on the heavily-cited platforms like Reddit where buyers and AI both go to check.

AI Overviews & LLM Tracking

You can't truly track impressions inside a model, and we won't pretend otherwise. What we can do is measure real progress: visibility across target queries, models citing you, and the clicks that are attributable to AI.

What We Measure

Visibility You Can Actually See Move.

Impressions inside a model stay hidden, so we track the signals that do move: mentions across the queries that matter, the models citing you, and the clicks AI sends your way.

AI Visibility Score
How Often You Show Up Across Models.
82/100
Visibility
86
80
74

Benchmarked against your top rivals and scored 0–100, so progress is obvious to you and to your CEO.

Brand Mentions in AI Answers
How Often You're Named, and How Prominently, Across the Prompts We Track.
72%
Tracked prompts that mention you
58%
Prominent & Positive mentions
Tracked prompt type
Direct brand queries
You vs. competitors
Alternatives to rivals
Use cases & pain points
Prominent & Positive Mentioned Absent
How We Run It

Four Steps. One Motion.
A Senior Strategist on Every One.

We run the full channel as one continuous motion. Our proprietary AI systems accelerate the workflow, and a senior strategist reviews every deliverable before it ships.

01 · Map & Audit

We Map the AI Query Landscape and Audit Your Foundation.

We document the questions your buyers ask, where you're missing from the answer, and how models describe you today. In parallel, we audit the SEO foundation everything else depends on.

Query landscape Visibility baseline Technical SEO audit Competitor benchmark
02 · Build

We Build Citable Content and the Entity Signals Around It.

Content engineered for information gain and E-E-A-T standards, structured with schema, and tied to a clean entity footprint. The kind of work models quote and buyers trust.

Citable content Schema & entity SEO Information gain
03 · Senior Sign-off

A Senior Strategist Reviews and Approves Every Deliverable.

This is where most AI-driven content workflows fall apart, so we don't cut corners. Nothing ships until a senior strategist has reviewed, refined, and signed off. Quality holds at volume.

Senior review Editorial sign-off Fact & source check
04 · Earn & Measure

We Earn the Citations, Then Measure What Actually Moves.

Digital PR and authentic promotion on heavily-cited platforms like Reddit earn the off-site signals models lean on. Then we report visibility, citations, and AI-attributable clicks.

Digital PR Reddit & communities Attributable clicks
Featured Case Study

Content So Strong, ChatGPT Did the Selling.

Criterion offers HR software competing against Workday, UKG, ADP, and Paycom. We owned organic end to end, and the same depth that grew their traffic made them the brand AI recommends.

Acquired By
~30×
organic traffic growth, and deals closing from AI

How an HCM platform grew organic ~30× and became the brand AI recommends.

Criterion trusted us to run organic growth as a true extension of their team: content production, technical SEO, AI visibility, web design, Webflow development, and link building. Organic traffic climbed from under 1,000 to nearly 30,000 monthly visits. The content depth and site authority we drove made Criterion citable inside AI search, with attributable closed deals. Then Sage acquired the company and rebranded it as Sage HCM.

Read the full case study →
We just closed a nice size deal and the lead came in from ChatGPT. The customer asked ChatGPT to suggest an HRIS that works with Procore and it suggested Criterion. I am sure the content is what drove it. Thank you!
Sunil Reddy
Executive Director, Sage HCM (prev CEO, Criterion HCM)
What Clients Say

Senior Judgment, AI Speed, Real Results.

A sample of what in-house teams say after we run organic and AI visibility as an extension of their team.

"The Golden Thread AI automation the Conversion Media team built for us is incredibly impressive. Few teams have the capability to build production-ready AI systems that actually work for content marketing, but they have the chops to pull it off. Highly recommended!"

Nick Eubanks
Nick Eubanks
VP of Owned Media, Semrush

"We just closed a nice size deal and the lead came in from ChatGPT. The customer asked ChatGPT to suggest an HRIS and it suggested us. I am sure the content is what drove it. Thank you!"

Sunil Reddy
Sunil Reddy
Executive Director, Sage HCM

"We were able to understand what we'd been doing wrong and where to re-focus to catch up to the competition. I believe this session alone saved us years and tens of thousands of dollars that would have been wasted otherwise."

Irina Poddubnaia
Irina Poddubnaia
Founder, TrackMage
AEO / GEO Questions

Answer Engine Optimization, Explained.

The questions in-house teams ask before they invest in AI visibility.

Is there a difference between AEO, GEO, and AI Visibility?

Not in any way that matters. AI Visibility Optimization, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) are three names for the same goal: getting your brand cited and recommended inside AI answers like ChatGPT, Claude, Gemini, and Google's AI Overviews.

Do I still need traditional SEO if I'm investing in AEO?

Yes, and anyone telling you otherwise is shortsighted or dishonest. AEO is built on top of SEO, not in place of it. AI models pull heavily from the same content, links, and technical signals that cause pages to rank in search. A weak SEO foundation caps how visible you can get in AI answers, so we start there. Most firms we work with lean on us to power both.

Which AI platforms do you optimize for?

The ones your buyers actually use: ChatGPT, Claude, Gemini, and Google's AI Overviews. The underlying work, citable content, entity clarity, and earned citations compound across all of them. There's no sense in chasing one model's quirks. We focus on building sustainable visibility.

How do you measure AI visibility if impressions aren't trackable?

At this point, it's not possible to track brand impressions within a particular model, and we won't pretend otherwise. What we can measure is real: how often your brand is mentioned or cited for target queries, how positive and prominent those mentions are, which models cite you most often, your share of voice against rivals, and the clicks that are attributable to AI. Apply for a free AI Visibility Snapshot to get a baseline for how your brand is performing in AI systems today.

How long until we see results?

With a combination of entity & schema fixes, plus securing off-site citations on relevant publications and communities, most brands experience noticeable growth in just a few months. Earning durable citations and share of voice is a compounding game measured over quarters, the same as SEO. We set the baseline up front so progress is visible the whole way, not just at the finish line.

How is this different from an AI content tool?

AI content tools lack the rigorous workflow orchestration (built on years of in-the-weeds content experience) and context engineering we offer. While these tools sometimes produce decent results, they tend to drift and quality breaks at volume. Our proprietary multi-step AI workflows accelerate the work, then a senior strategist reviews and signs off on every deliverable. You get the speed of AI with the judgment that keeps it citable.

See What ChatGPT, Gemini, and Claude Say About Your Brand.

Get your free AI Visibility Snapshot: a moment-in-time analysis of how your brand shows up across ChatGPT, Gemini, and Claude, plus a prioritized roadmap to improve your AI rankings.

  • Brand visibility score across ChatGPT, Gemini, and Claude
  • Competitive benchmarking against your top rivals
  • Keyword-by-keyword breakdown with model-level responses
  • A prioritized roadmap to improve your AI search rankings
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Measured across every leading AI platform
ChatGPT Gemini Claude